Camp Simcha CEO Neville Goldschneider has always prided himself on going above and beyond, but now he is throwing himself off the top of the ArcelorMittal Orbit, taking on the UK’s highest freefall abseil.

The charity’s Dare to Drop sponsored challenge is taking place 12 September this year and is open to anyone over the age of 14.

Camp Simcha had originally planned the challenge as part of its 25th anniversary celebrations last year – but had to reschedule due to Covid.

“I have to admit the Isolation Challenge I took on last year – growing my beard for 3 months – was a bit less daunting – but then again this one will be over faster,” says Mr Goldschneider, who will be dropping 262 feet in just eight minutes.

“I am delighted to risk life and limb for such an important cause, helping seriously ill children and their families. Hopefully this will inspire others to join me – I am no daredevil so if I can do it, then anyone can do it.”

The exhilarating descent to the ground, takes in breath-taking 20-mile vistas across London, including iconic buildings such as The Gherkin, St. Pauls, Canary Wharf and Wembley Stadium, as well as the world-famous sporting venues of Queen Elizabeth Olympic Park.

For more information or to sign up for the challenge, go to